1. Cristiano Ronaldo

Each new post of the Portuguese football player on Instagram gets several million likes. This is hardly surprising given that Cristiano Ronaldo has over 587 million followers. He became the first person to have so many followers on Instagram. Interestingly, he does not pay great attention to the content. He rarely makes stories or reels, preferring posts. Ronaldo publishes lots of photos from football matches and promotional photo shoots. Sometimes he delights his fans with personal photos.

2. Lionel Messi

Last year, Lionel Messi's World Cup-winning photo became the most popular Instagram picture ever with 56.1 million 'likes'. However, Lionel Messi has fewer followers compared to Ronaldo. Currently, the superstar of the French Football club Paris Saint-Germain has 467 million followers. On his page, Messi mainly posts sports content but from time to time he also shares family photos.

3. Selena Gomez

This American singer and actress is the most followed woman on Instagram today. Her account has 420 million followers. Unlike Ronaldo and Messi, Selena Gomez publishes personal photos much more often than professional content, e.g. pictures from concerts or film sets. She openly tells followers about her friends and family and shows behind-the-scenes life, home, etc. Her sincerity and honesty attract new followers.

4. Kylie Jenner

The youngest self-made billionaire is called the "queen of selfies". Kylie quite often posts her selfies and they immediately receive several million likes. Until recently, Kylie Jenner was the most followed woman on Instagram but Selena Gomez managed to dethrone her by the number of followers in early 2023. Currently, Kylie’s account has 392 million followers.

5. Dwayne Johnson

Hollywood actor Dwayne Johnson, also known by his ring name the Rock, closes the top 5 most popular stars on Instagram. His account has 382 million followers. The star managed to gather such an army of followers thanks to diverse content. On his page, Johnson posts not only photos from crazy workouts and inspirational videos but also pictures of his 2 younger daughters.