Samsung

South Korean tech giant Samsung tops this ranking. According to Canalys Research, the company has overtaken its competitors, Xiaomi and Apple and now has a 19% share of the global smartphone market. The brand's flagship products feature cutting-edge technology, high-performance hardware, and sleek design. Besides the high-end Galaxy S line, Samsung's products also include low-cost models. The Galaxy S line of smartphones includes the latest features that are popular among users. Samsung smartphones are notable for their reliability, security, and attractive prices.

Xiaomi

China's Xiaomi is the second most popular smartphone brand in the world. According to Canalys Research estimates, the company had a 17% market share worldwide in the second quarter of 2023. The tech giant offers a wide range of inexpensive devices with powerful functionality at affordable prices. The popular Redmi line is favored by buyers on a tight budget. Canalys Research analysts have noted that Xiaomi smartphones are 40% and 75% cheaper compared to equivalent products by Samsung and Apple, respectively. Xiaomi's rising sales have been driven by low-end devices.

Apple

The third most popular smartphone brand is Apple. While Apple's smartphones are not as popular as they used to be, the company still holds a significant share of the global market, Canalys Research noted. About 14% of all smartphones sold were made by Apple. The company's premium devices provide an effective combination of modern features and high performance, attracting many users. Analysts at Canalys Research believe that Apple is benefiting from its extensive ecosystem of applications and services, which can only be accessed on iPhone and iPad devices.

Oppo

Oppo is currently ranked fourth on the list of the most popular smartphone brands. The company was founded in 2004 and focused on manufacturing low-cost devices. Now, Oppo has become one of the leading companies in Asia. The company’s devices are notable for their stylish design, solid manufacturing quality, and a wide price range. The Reno line of Oppo’s devices offers a flagship feature set at an affordable price.

OnePlus

OnePlus is the fifth most popular smartphone brand, according to Canalys Research. The analytics firm labeled the Chinese startup’s devices as “flagship killers.” Its smartphones can boast cutting-edge hardware and successfully compete with more expensive models by Apple and Samsung. Some OnePlus phones have 5G network support and advanced cameras. Other key features of OnePlus smartphones are its user interface with eye-catching animations, as well as fast charge and long battery times. These features helped the company gain popularity among consumers.

Honor

The sixth place on the list of the most popular smartphone brands is occupied by Honor, the former brand of the Chinese telecommunications giant Huawei. Canalys Research named it one of the best gadget manufacturers in the global technology market. In 2020, the brand was taken over by Shenzhen Zhixin New Information Technology Co. Ltd., following the imposition of sanctions on Huawei by the United States. In 2021, Honor released its first independently-designed smartphone, the V40. Currently, Honor is focusing on creating smartphones for design-conscious young users on a budget. Unlike Huawei's smartphones, Honor phones support Google's services.

Infinix

Infinix is the world's seventh most popular smartphone brand. Currently, this brand is only gaining popularity due to ineffective marketing of Infinix devices by its owner, Transsion Holdings. According to Canalys Research, Infinix smartphones have a much higher quality than their price suggests. Transsion Holdings is primarily focused on the African, Indian, and Brazilian markets. This brand entered the European and Russian markets only in 2020. Infinix smartphones run on MediaTek and Unisoc processors. The company offers a wide range of product lines:

1. Smart, which includes entry-level devices.

2. Hot, which is aimed at young people, social network users, and selfie lovers.

3. Note, which represents devices that are balanced in terms of price and technical capabilities.

4. Zero, the company's flagship line of smartphones.